Catalogues are multi-paged printed materials that can either be stitched or bound on the side. Like magazines, they can be easily mailed and are often kept by customers for future reference. Merchandising your product line is a vital part of any business marketing strategy. Diverse product lines require cohesive organization that makes them easily accessible by your target sales demographic. Online and print catalogues accomplish this task by allowing your customer base to gain knowledge of a selection or the total sum of your product line. Your catalogue must stand out from the competition to get noticed and ultimately land sales. A good design makes readers want to read the catalog from cover to cover, and perhaps order more products than they initially intended.