You may be surprised to learn that postcard marketing works very well, especially when used for generating traffic to a website or to gain sales leads.
Online ads just can’t compare to the tangible feeling of an eye-catching postcard in your hand. Postcards work so well because they almost always get read. Think about it. Do you remember ever discarding a postcard without at least knowing what the message was about? It’s almost impossible to do.
Postcards are small and inexpensive to mail. They range in size from 4 x 6 inches to 5 x 12 inches. That means your message must be brief. Plus, postcards get delivered with your message exposed and “ready to read”. This guarantees that almost 100 percent of the recipients will actually see and at least scan your sales message …whether they intend to or not.