Trade shows are a great way to get your business in front of thousands of people in a very short amount of time. Make sure you create the proper first impression by creating an effective trade show booth that will really draw attention from the people passing by. Your booth acts as your store front at a trade show, and in many cases, potential customers may pass you by if they don´t like what they see. A well designed trade show booth will draw visitors in from all over the venue. It will put your customers´ focus towards whichever product or service you wish to promote.